Venkatesh Rao

Consulting | Clients | Workshops/Speaking | Writing | Bio and CV | Contact

Hi, my name is Venkatesh Rao (Venkat). I am a writer and independent management consultant. My writing can be found on Ribbonfarm, Breaking Smart, and The Art of Gig. I am the author of a book on decision-making Tempo (2011), and am currently working on my second book.

My consulting practice is mainly focused on challenges at the interesection of technology, strategy, and organizational development, at midsized or large companies. Over the last decade, I have worked with clients in a wide variety of sectors including computing/software, retail, automotive, healthcare, chemicals, government, media, and investment. I usually work 1:1 with senior executives, but in rare cases, I work with teams or organizations as a whole.

Before I struck out on my own in 2011, I worked in the Xerox Innovation Group (now part of Xerox PARC) between 2006-11. Before that, I was a researcher at Cornell University. I hold a PhD in systems and control (U. Michigan, 2004). I'm currently based in Los Angeles, where I am on an academic-year fellowship at the Berggruen Institute through May 2020.

Venkatesh Rao


The bulk of my practice comprises 1:1 work with senior executives as a conversational sparring partner, to stress test and improve the rigor and quality of their ongoing thinking about their evolving challenges. Karl Weick's short paper What Theory is Not, Theorizing Is is a good description of the natural process I try to build upon.

Products of the theorizing process seldom emerge as full-blown theories, which means that most of what passes for theory in organizational studies consists of approximations. Although these approximations vary in their generality, few of them take the form of strong theory, and most of them can be read as texts created "in lieu of" strong theories. These substitutes for theory may result from lazy theorizing in which people try to graft theory onto stark sets of data. But they may also represent interim struggles in which people intentionally inch towards stronger theories. The products of laziness and intense struggles may look the same and consist of references, data, lists, diagrams, and hypotheses. To label these five as "not theory" makes sense if the problem is laziness and incompetence. But ruling out those same five may slow inquiry if the problem is theoretical development still in its early stages.

The working arrangement is usually just ongoing email/slack interactions, with 1:1 video-conference sparring sessions of 1-3 hours every 4-6 weeks (more or less often depending on the pace of developments). Occasionally a client will rope in a colleague or direct report to help drill down into a particular issue. There is usually no output product as such, beyond the summary email notes I send after every call.

Occasionally, I take on projects such as building system models, or preparing and delivering private workshops on specific topics at the request of clients.

My consulting models is best-suited for executives in medium-to-large organizations, and requires interactions over at least a year to yield results. Occasionally, I work with individuals, leaders at smaller companies and startups (typically past the product-market fit stage, with at least 25-30 employees and/or investment/revenue in the millions of dollars).

Clients usually find me directly through something I've written, rather than through a referral. Check out the writing section. The links below are to some of my more business-themed blog posts, but it is often a non-businsess post that triggers a great sparring relationship.



This is an incomplete list of current/past clients whom I've worked with for at least 6 months (I am not at liberty to list some clients, and I don't update this page often).
  1. Jim Keller, SVP Silicon Engineering, Intel
  2. John Bissell, CEO, Origin Materials
  3. Bryan Johnson, CEO, Kernel/OS Fund
  4. Dan Schmidt, VP Product, MDSave
  5. Brian Clare, CEO, One45
  6. Marc Andreessen, General Partner, a16z

If you are interested in learning my approach to independent consulting, you may want to sign up for the Art of Gig weekly newsletter.


Workshops and Speaking

I develop and deliver customized talks and interactive workshops on specific topics at the request of clients, either as part of ongoing consulting engagements, or as one-off things. Topics I have covered in recent years include software eating the world (now available as a self-paced recorded workshop), OODA-loop thinking, and energy transitions.

Selected public talks (video links if available): Here are a few of my favorite older public talks.

Selected podcasts and interviews Top


I mainly write on Ribbonfarm, a blog I started in 2007, and which now hosts a large number of writers exploring diverse themes. I also write the seasonal essay collections on technology at Breaking Smart and the associated weekly newsletter/podcast.

If you are interested in learning my approach to writing longform, you may want to check out a course I taught with Sarah Perry, The Art of Longform, available as a self-paced recorded course via Teachable.

Curated collections of my blog and newsletter writings can be found in seven ebooks: The Gervais Principle, Be Slightly Evil, Crash Early, Crash Often and The Rust Age (4 volumes).

I have written one book, Tempo (2011), on narrative-driven decision-making. It is something like a pop-science version of my postdoctoral research at Cornell on command and control systems.

I've written a couple of pieces for Aeon Magazine and The Atlantic, among other outlets, and my writing has occasionally been mentioned in places like The Economist, BoingBoing, and The New York Times.

I occasionally take on commissioned writing projects if there is a strong fit with things I want to write anyway.



You can use the following generic bio for conference programs and such. Here is a hi-res headshot. Here is my CV (updated 2019).

Venkatesh Rao is a writer and independent management consultant. He is the founder of the Ribbonfarm blog and the Breaking Smart technology analysis site, and the author of Tempo, a book on decision-making. He holds a PhD in Aerospace Engineering (2003) from the University of Michigan. Between 2004 and 2006, he was a postdoctoral researcher at Cornell University, working on command and control systems. From 2006 to 2011 he was a senior researcher at the Xerox Research Center, Webster (now part of PARC). He has been an independent management consultant and writer since 2011. He is currently based in Los Angeles, on a fellowship at the Berggruen Institute.


Twitter @vgr or Facebook are best if you just want to chat casually or ask me quick questions. If you want to talk about a consulting project, or participation at an event, get in touch at

The phone is NOT a good way to reach me, but if you're in Downtown Los Angeles or visiting, I am usually available to meet in person.